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亚愽足球直播_短视频容不下李雪琴
发布时间:2021-10-07 02:01:02

This article is transferred from WeChat public account: Ran Caijing. Unauthorized reprint is not allowed.

本文转自微信公众号:冉才静。未经授权的转载是不允许的。

Li Xueqin is still on her own. However, the carrier changed from short video to long video.

李学勤仍然独自一人。但是,运营商从短视频变为长视频。

On the evening of September 23, Li Xueqin posted a Weibo, summarizing the third season of participating in the talk show. Immediately, #李雪琴发长文# ranked first in the hot search on Weibo, with nearly 600 million topic views. Comparable to a traffic star.

9月23日晚上,李学勤发布了一个微博,总结了参加脱口秀节目的第三季。立即,李雪琴发长文#在微博上的热门搜索中排名第一,话题浏览量接近6亿。堪比交通之星。

Li Xueqin first appeared on Weibo's hot search on January 9, 2019. The topic at the time was #谁是李雪琴#. At that time, Li Xueqin was still unknown. She posted short videos on Tik Tok, and she used various celebrities as her unilateral chat partners. One day, popular young student Wu Yifan posted a Tik Tok video in response to her. Then, Li Xueqin's path to internet celebrity began.

李学勤于2019年1月9日首次出现在微博的热门搜索中。当时的话题是#谁是李雪琴#。当时,李学勤还不为人知。她在Tik Tok上发布了简短的视频,并以各种名人为单边聊天伙伴。有一天,受欢迎的年轻学生吴亦凡回应了她的视频。然后,李学勤的网络名人之路开始了。

When he first participated in the talk show, Li Xueqin said that he was an internet celebrity and made short videos. However, on the evening of September 22, Li Xueqin was certified as a comedian by entering the WeChat video account. Li Xueqin's introduction in TikTok is a poet.

李学勤在第一次参加脱口秀节目时说自己是互联网名人,并做了短片。然而,在9月22日晚上,李学勤通过输入微信视频帐户被认证为喜剧演员。李学勤在《 TikTok》中的介绍是一位诗人。

Li Xueqin knew very well that the circle of influencers was too small and too low. If there is a chain of contempt for funny, the Internet celebrities who shoot short videos are definitely at the bottom.

李学勤非常了解影响者圈子太小太低。如果对幽默的态度不屑一顾,那么拍摄短片的互联网名人肯定是最底层的。

In early 2019, GQ reported that she published her self-reported article "Li Xueqin: I am painful, but I want others to be happy". Later, some people in the industry questioned her unreported value, saying that she represents a superficial phenomenon.

2019年初,GQ报道她发表了自己的文章“李学勤:我很痛苦,但我希望其他人感到幸福”。后来,业内一些人质疑她的未申报价值,称她代表肤浅现象。

When he first participated in the talk show, Li Xueqin did not expect to enter the finals. Like Zhou Qimo, her initial intention was to use this stage as an opportunity to expand her popularity. In fact, when she was eliminated for the first time, her parting speech was to hope that everyone would pay attention to her Douyin, Weibo and Kuaishou.

当李雪芹第一次参加脱口秀节目时,没想到会进入决赛。像周其默一样,她的初衷是利用这一阶段作为扩大她的知名度的机会。实际上,当她第一次被淘汰时,她的离别演讲是希望大家都注意她的斗隐,微博和快手。

As of press time, Li Xueqin's Douyin account has 6.315 million followers and has received more than 55.85 million likes. Weibo fans are 2.51 million.

截至记者发稿时,李雪芹的豆阴账号拥有631.5万关注者,并获得了5585万个赞。微博粉丝为251万。

This is not an amazing number. You know, on Douyin, there is a cartoon pig who can only sing, with 14.464 million fans. On Weibo, Xie Na has 127 million fans.

这不是一个惊人的数字。您知道吗,在斗音上,有一只只会唱歌的卡通猪,拥有1446.4万粉丝。在微博上,谢娜拥有1.27亿粉丝。

Recently, Li Xueqin has received widespread attention because she has broken through Douyin, Weibo, Kuaishou and Moments, and came to the talk show. As a three-season network synthesis, talk show and the laughing fruit culture behind it, this year has a lot of topics. According to the professional version of Maoyan, the third season of "Talk Show Conference" rose to the second place in the variety show category on September 24 on the Maoyan network's popularity list. At the same time, the highest historical popularity value of this season's goal has exceeded the previous season's show.

最近,李雪芹突破了窦音,微博,快手和Moments,并参加了脱口秀节目,因此受到了广泛关注。作为一个由三个季节组成的网络综合节目,脱口秀和背后的笑果文化,今年有很多话题。根据专业人士的说法,“对话秀会议”的第三季在9月24日上升到了综艺网人气榜的综艺节目类别的第二位。同时,本赛季目标的历史最高人气值已超过上一季的表现。

Li Xueqin was praised by Xu Zheng, Shen Teng, Luo Yonghao and others for his talents. Luo Yonghao even said that Li Dan’s biggest contribution this season was to resurrect Li Xueqin.

李学勤的才华受到徐铮,沉腾,罗永浩等人的称赞。罗永浩甚至说,李丹本赛季最大的贡献就是复活了李学琴。

At the same time, with the output of good jokes again and again, Li Xueqin also gained countless fans.

与此同时,李雪芹凭借一次又一次的好笑声,也赢得了无数粉丝。

On September 12, 2018, Li Xueqin released the first video on Douyin. At that time, the daily life of Douyin was less than 200 million.

2018年9月12日,李学勤在豆音上发布了第一部视频。当时斗阴的日常生活还不到2亿。

On September 15 this year, at the 2nd TikTok Creators Conference, Bytedance

今年9月15日,在第二届TikTok创作者大会上,字节跳动

Short video platforms have also given birth to their own "stars" before. In 2017, the smash hit "Kai Shou Yi Ge" MC Tianyou, the highest number of fans reached nearly 40 million, dominating the arena of several major platforms. Its fans' enthusiasm for gift-giving is no less than that of fan-chasing stars. However, he was banned in early 2018 because he was involved in pornography, gambling and drugs because of his lack of silence.

短视频平台也早已诞生了自己的“明星”。 2017年,红极一时的“开手一格” MC天游,粉丝数量最高,达到近4000万,在几个主要平台的竞技场上独占do头。它的粉丝们对送礼的热情不亚于追逐明星的热情。然而,由于缺乏沉默,他于2018年初被禁止从事色情,赌博和毒品活动。

In the self-report article reported by GQ, Li Xueqin was very wary of this, "I am particularly afraid that my words and deeds will affect some people, especially underage children, and I am afraid that some of my ways of thinking will affect their lives. So I post videos on Douyin, and I’m very cautious about outputting opinions, and I hardly express my own attitude. I always share my life state, tell jokes, and make people happy."

在GQ的自我报告文章中,李学勤对此非常警惕:“我特别担心我的言行会影响某些人,特别是未成年儿童,而且我的某些思维方式也会影响到我。他们的生活。所以我在豆阴上发布了视频,我对发表意见非常谨慎,我几乎没有表达自己的态度。我总是分享自己的生活状态,讲笑话并使人们感到高兴。”

The epidemic has made most of people's life scenes more integrated into the short video platform. Statistics show that during the Spring Festival in 2020 alone, the number of daily active users of short videos reached 571 million, which is nearly twice the size of online users. So far, this integration and demand are still continuing, and more and more people tend to use short video as a leisure and entertainment choice for daily life.

这种流行病使大多数人的生活场景更加融入了短视频平台。统计数据显示,仅在2020年春节期间,短视频的每日活跃用户数量就达到5.71亿,几乎是在线用户规模的两倍。到目前为止,这种融合和需求仍在继续,并且越来越多的人倾向于将短视频用作日常生活的休闲和娱乐选择。

After the short video platform has become a large traffic pool, it has become a trend for acting stars to enter Douyin and Kuaishou no matter how big or small the cafe is. On this, the content they present is no longer limited to bringing goods and recording personal lives.

短视频平台成为一个庞大的流量池之后,无论咖啡厅大小如何,代言明星都已成为进入斗隐和快手的一种趋势。因此,他们呈现的内容不再仅限于带来商品和记录个人生活。

But for Douyin Kuaishou, this is far from enough. With the development of the platform, short video content has gradually transformed from grassroots UGC content to PGC professional production. Just as long video platforms are competing to create their own self-produced dramas, short video platforms have also begun to devote themselves to creating new categories of their own content.

但是,对于斗隐快手来说,这还远远不够。随着平台的发展,短视频内容已经从基层的UGC内容逐渐转变为PGC专业制作。就像长视频平台竞争创建自己的自我制作的戏剧一样,短视频平台也开始致力于创建自己内容的新类别。

Many artists began to choose short videos as their performance carrier. Due to fragmented communication methods, content such as sitcoms, Quyi, cross talk, and talk shows are also more suitable for such platforms.

许多艺术家开始选择短片作为他们的表演载体。由于通信方法分散,情景喜剧,趣味,相声和脱口秀等内容也更适合此类平台。

As early as the second half of 2018, cross talk actors Yue Yunpeng, Sun Yue and sketch actor Jia Bing announced their entry into short video.

早在2018年下半年,相声演员岳云鹏,孙越和素描演员贾兵就宣布加入短片。

In February of this year, Douyin Live launched the comedy special "Happy DOU Baggage", inviting comedy big names such as Li Dan, Gao Xiaopan, Pan Binlong, Xu Juncong, etc. to make their appearances. Kuaishou and Xiaoguo Culture jointly created a comedy show of "Long Wish for a Long Time". Christmas and short video bloggers, fast-hand celebrities anchors and other live broadcasts.

今年2月,斗隐直播推出了喜剧特辑“开心豆袋”,邀请了李丹,高小盼,潘斌龙,徐俊聪等喜剧大人物亮相。快手与小郭文化共同创作了一部喜剧节目《许久了》。圣诞节和短视频博客作者,速记名人主播以及其他直播节目。

After that, on August 17th, Shen Teng settled in Kuaishou, and on September 10th, Shen Teng and his happy twist team opened the first live broadcast of "Twist Lai "Teng" in Kuaishou. The number of live broadcasts was 7.497 million.

此后,8月17日,沉腾在快寿定居,9月10日,沉腾和他的快乐扭花队在快寿开了“扭力腾”的第一场实况转播,实况转播数为749.7万。

Many of these artists have achieved a leap in popularity with the help of short video platforms. Crosstalk actor Qin Xiaoxian is one of them. According to TikTok star topic list

在短视频平台的帮助下,这些艺术家中的许多人都取得了飞跃性的发展。相声演员秦小贤就是其中之一。根据TikTok明星话题列表

Li Xueqin moved from short videos to long videos, and then to offline; in contrast, more comedy practitioners moved from offline or long videos to short videos, but their goals were the same, that is, bigger Influence and better commercialization.

李雪芹从短片转为长片,然后离线。相比之下,更多的喜剧从业者从离线或长视频转为短视频,但他们的目标是相同的,即影响力更大,商业化程度更高。

For entertainment stars, traffic is influence. As early as 2018, the influx of celebrities into short videos was a big trend.

对于娱乐明星来说,流量是影响力。早在2018年,名人就涌入了短视频中是一个大趋势。

Huang Bo has more than 17 million fans in Kuaishou. Since entering Kuaishou in 2018, he has often "posted" some life-related videos, such as homemade food, flower arrangement, travel, etc., and each video has been played more than one million.

黄波在快手的粉丝超过1700万。自从2018年加入快手以来,他经常“张贴”一些与生活有关的视频,例如自制食物,插花,旅行等,每个视频播放超过一百万。

"Mr. Warm Man" is a short video account opened by the Spring Festival Gala actor Guo Donglin. With more than 40 million fans on both Douyin and Kuaishou platforms, he is a veritable and highly popular creator.

“暖人先生”是春节晚会演员郭冬林开设的简短录像带。他在斗隐和快手平台上拥有超过4000万粉丝,是名副其实的知名创作者。

Dapeng, the founder of the Shijiazhuang Matchstick Talk Show Club, told Ran Caijing that his Douyin account currently has more than 100,000 fans, and the content is mainly based on offline performances. He said that half of the audience who came to watch the show got to know the club through Douyin.

石家庄火柴棍脱口秀俱乐部的创始人大鹏告诉冉才静,他的豆音账号目前有10万名粉丝,内容主要基于离线表演。他说,一半来观看表演的观众通过豆阴认识了俱乐部。

The actor Guo Xin of the Taiyuan "Laughing Comedy" club has also operated an account on Douyin for 3 years, with 1.341 million fans. In his opinion, a lot of local stalkers and strong resonance will help to quickly increase fans. "Short videos are a better publicity channel, accounting for 60% of club publicity."

太原市“笑喜剧”俱乐部演员郭欣也已经在斗荫开了三年帐户,拥有13.41万粉丝。他认为,大量的本地缠扰者和强烈的共鸣将有助于迅速增加粉丝。 “短视频是一个更好的宣传渠道,占俱乐部宣传的60%。”

The short video platform has also become their best choice for "increasing fans" and "draining traffic."

简短的视频平台也已成为“增加粉丝”和“减少流量”的最佳选择。

The 23-year-old Xiaonian has graduated from college and entered the workplace. Short videos are part of her daily life. Xiaonian has to use more than 5 hours of vibrato every day, listen to songs, watch recommended movies and funny videos. Sometimes she also broadcasts live on Douyin, “When it’s boring, she will play it live. The people who interact are mainly friends, colleagues and the like.”

23岁的小念已经大学毕业,进入了职场。短视频是她日常生活的一部分。小年每天都要使用超过5个小时的颤音,听歌,看推荐的电影和有趣的视频。有时她还会在豆音上播放直播,“无聊时,她会现场播放。互动的人主要是朋友,同事等。”

Ran Caijing summarized the evaluations of many short video platform users. Most people think that short videos are more "personalized", "down-to-earth", "content bold and free from restriction" compared to traditional forms of entertainment such as TV and long videos. Variety of subjects and types".

冉才静总结了许多短视频平台用户的评价。与电视和长视频等传统娱乐形式相比,大多数人认为短视频更“个性化”,“务实”,“内容大胆且不受限制”。各种主题和类型”。

At the same time, the length of short video is more suitable for fragmented time. “Watch short videos when you want to take a break and use your phone for a while. The time will not be as long as variety shows or TV shows.” Some users said.

同时,短视频的长度更适合分段时间。 “如果您想休息一下,请观看短片并使用手机一段时间。时间不会像综艺节目或电视节目那样长。”一些用户说。

Of course, the premise of all this is that once an entertainment star is on a short video platform, the performance of its video content will be very different from that of traditional TV or long video programs, and it is more in line with the platform's tone.

当然,所有这一切的前提是,一旦娱乐明星出现在短视频平台上,其视频内容的性能将与传统电视或长视频节目的性能大不相同,并且更符合该平台的要求。音。

"Comedians who entered the platform in the early years received some bonuses. For example, Mr. Nuan Nan, whose fans on a single platform have reached more than 20 million. Those who entered the platform later, and even though they entered the platform, did not put down their body. Most comedians who recognize and understand the rules and culture of the platform are mediocre." Gu Gu, the principal of Onion Video Mercury Studio, told Ran Caijing.

“早年进入该平台的喜剧演员获得了一些奖金。例如,楠楠先生,他在一个平台上的粉丝已经超过2000万。后来进入平台的人,即使他们进入了平台,并没有放下身体。大多数认识并理解平台规则和文化的喜剧演员都是平庸的。”洋葱视频水星工作室的负责人顾谷告诉冉才静。

But to do this is not easy. Many actors are not satisfied with creating content on short video platforms.

但是要做到这一点并不容易。许多演员对在短视频平台上创建内容不满意。

"Watching through the screen, the audience can't experience the liveness of the talk show." Guo Xin said that the short video is only a communication platform, so that mature talk show actors can be known to more people. "The popularity depends on performance skills and stage experience."

“通过屏幕观看,观众无法体验脱口秀节目的生动感。”郭欣说,短片只是一个交流平台,所以成熟的脱口秀演员可以被更多的人所认识。 “受欢迎程度取决于表演技巧和舞台经验。”

Dapeng said that short video platforms are not suitable for the development of talk shows. "Talk show actors on short video platforms can become popular, but they are not likely to be pure talk show creators. Stand-up comedy creation is just a means and method."

大鹏说,短视频平台不适合脱口秀节目的发展。 “在短视频平台上的脱口秀演员可能会很受欢迎,但是他们不可能是纯粹的脱口秀节目创作者。站立喜剧创作只是一种手段和方法。”

Because of the lack of the necessary on-site environment and the appeal of communication between people, the popular talk show videos on short video platforms are more inclined to quotations or impromptu interactions. "Even the OG in the industry

由于缺乏必要的现场环境以及人与人之间交流的吸引力,因此在短视频平台上受欢迎的脱口秀视频更倾向于报价或即兴互动。 “即使是业界的OG

This phenomenon is not alone. Li Dan’s interaction with the Kuaishou anchor in the "Long Wish for a Long Time" program sometimes seemed "powerless". He once admitted in an interview that he is "not good at live comedy".

这种现象并不孤单。李丹与“长期许久”计划中的快手主播的互动有时显得“无能为力”。他曾经在一次采访中承认自己“不擅长现场喜剧”。

Whether or not to recognize the entertainment form and value of the short video platform forms a threshold for entertainment stars to attract fans on the short video platform.

是否认识到短视频平台的娱乐形式和价值构成娱乐明星吸引短视频平台上的粉丝的门槛。

However, many short video platform users said that they prefer the appearance of celebrities in Douyin and Kuaishou. The various funny videos of celebrities are much more lively than TV shows, and the sense of distance is reduced.

但是,许多短视频平台用户表示,他们更喜欢在都印和快手中出现名人。与电视节目相比,名人的各种有趣的视频要生动得多,距离感也因此而降低。

Ma Rui, the vice president of the new studio, told Ran Cai that, from the perspective of the development path of the entire short video industry, the content was originally more experienced, and now it may be more logical, and the logic is more based on users. Under the current mechanism, when machines or algorithms determine most of the traffic flow or content recommendation, users have their own choice and choose what content they can watch. The previous content choice is in the hands of content creators. in.

新工作室副总裁马睿告诉冉采,从整个短视频行业的发展道路来看,内容本来就比较有经验,现在可能更合逻辑,逻辑也更多根据用户。在当前机制下,当机器或算法确定大部分流量或内容推荐时,用户可以自行选择并选择可以观看的内容。先前的内容选择由内容创建者掌握。在。

"This is a good thing and a bad thing." Ma Rui said, "The good thing is that content creators know more about what content they want to create, and users know more about what content they need. The bad thing is that it may limit the mass production of good content. In fact, this is A confrontation between a logical algorithm and experience output. Those of us who make content may be more willing to use experience to produce content, but now platforms are more willing to use logic and algorithms to make judgments. This will lead to some natural in between. The gap, and these gaps are now being filled by batches of MCN companies, content creators, UGC, and PGC."

“这是好事,也是坏事。”马睿说:“好处是,内容创建者对他们想要创建的内容了解得更多,而用户对他们需要的内容了解得更多。不幸的是,这可能会限制优质内容的批量生产。实际上,这是逻辑算法和经验输出之间的对抗,我们这些创造内容的人可能更愿意使用经验来生产内容,但是现在平台更愿意使用逻辑和算法来进行判断,这将导致自然的发展。 MCN公司,内容创建者,UGC和PGC批处理填补了这些空白。”

The birth of an entertainment star needs time. And short video platforms also prove that they can indeed provide such opportunities.

娱乐明星的诞生需要时间。短视频平台也证明它们确实可以提供这样的机会。

The former Kuaishou Internet celebrity MC Tianyou is known as the "king of wheat", he has almost achieved the leap from short video platform to entertainment circle. From live broadcasts, shouting wheat to participating in variety show recording, get advertising endorsements. Later, he released singles, participated in movies, signed hundreds of anchors, and set up a celebrity academy. Its ability to attract money and the number of fans is no less than celebrities. There were media reports that MC Tianyou “ruled the live broadcast arena”.

前快手互联网名人MC Tianyou被称为“麦王”,他几乎实现了从短视频平台到娱乐圈的飞跃。从现场直播,喊麦到参加综艺节目录制,获得广告认可。后来,他发行了单打,参加了电影,与数百名主持人签约,并建立了一个名人学院。它吸引资金的能力和粉丝的数量不少于名人。有媒体报道称,MC天佑“统治了现场直播舞台”。

Zhang Nan said at the second Douyin Creators Conference that in the past year, more than 22 million people have earned income on Douyin, totaling 41.7 billion yuan. And this year's goal is to help creators generate 80 billion yuan in revenue on Douyin.

张楠在第二届豆阴创作者大会上说,过去一年,豆阴的收入超过2200万人,总计417亿元人民币。今年的目标是帮助创作者在豆阴上创造800亿元的收入。

In 2019, Zhao Bin, head of the eco-commercialization of Kuaishou creators, once pointed out that in 2019, creators will generate more than 20 billion yuan in revenue from Kuaishou. In 2020, Kuaishou will set up creative incubation centers in 20 cities across the country and invest 10 billion yuan worth of traffic to support creators.

快手创作者生态商业化负责人赵斌曾在2019年指出,到2019年,快手创作者的收入将超过200亿元。 2020年,快手将在全国20个城市建立创意孵化中心,并投入100亿元的资金支持创作者。

Under the platform's market potential and incentive plan, a large number of short video creators have joined the battlefield.

根据该平台的市场潜力和激励计划,大量短视频创作者已加入战场。

At present, Douyin and Kuaishou both have a number of head accounts, which have gathered a large fan base with high-quality content and influence, thus establishing a richer content ecology. Some of these high-quality creators have achieved "reverse transport" to the entertainment industry.

目前,斗隐和快手都有大量的总账,聚集了具有高质量内容和影响力的庞大粉丝群,从而建立了更丰富的内容生态。这些高质量的创作者中,有一些已经实现了向娱乐行业的“反向运输”。

According to the data of Maoyan Professional Edition, the third season of "Talk Show" has been played more than 1.2 billion since its launch, maintaining a high degree of popularity. Among the contestants, in addition to a group of new and old talk show actors, several crossover players unexpectedly became dark horses.

根据《毛岩职业版》的数据,“脱口秀”的第三季自发行以来已经播放了超过12亿,保持了很高的知名度。在参赛者中,除了一群新老脱口秀演员外,其他跨界选手出人意料地成为了黑马。

The creators of short video platforms such as "The Happy Life of the Old Fourth" and Li Xueqin gained attention during the competition. In particular, Li Xueqin entered the finals, and his "sorrowful" performance style won the love of a large number of audiences. Many talk show actors call him "talented players".

短视频平台的创作者,例如“老四的幸福生活”和李学勤,在比赛中引起了关注。特别是李雪芹进入了决赛,他的“悲哀”表演风格赢得了众多观众的喜爱。许多脱口秀演员都称他为“才华横溢的球员”。

In the eyes of viewers who like talk shows, these crossover players have achieved good results in talk show performances and successfully "out of the circle". But in fact, they themselves are very mature and highly popular authors of short video platforms. Li Xueqin's Douyin account has more than 6 million fans, and "The Happy Life of the Fourth Oldest" has more than 3.5 million fans on Douyin.

在喜欢脱口秀节目的观众看来,这些跨界玩家在脱口秀节目中取得了不错的成绩,并成功地“脱颖而出”。但是实际上,他们本身是非常成熟的短视频平台的作者,非常受欢迎。李雪芹的“斗隐”帐户拥有超过600万粉丝,而“第四大欢乐生活”在斗隐上拥有超过350万粉丝。

A person in charge of Hefei GALAXY Culture Media Co., Ltd. told Ran Caijing that content competition in the short video industry is very fierce. First, because the threshold for short video creation is low, anyone can shoot it; second, the audience's "taste" for entertainment content has improved. After watching too many clips, the audience will want to see more creative videos.

合肥银河文化传媒有限公司负责人告诉冉才静,短视频行业的内容竞争非常激烈。首先,由于创建短视频的门槛很低,因此任何人都可以拍摄它。第二,观众对娱乐内容的“品味”有所提高。观看了太多剪辑之后,观众将希望观看更多具有创意的视频。

“Funny content is still very popular on the platform. It’s a great ability to make people happy. Even if there are already many top creators, there is still room for newcomers.” Gu Gu said, for those who have become top creators For short video bloggers, the competition is fierce. Netizens are easy to forget and like new things. How can they continue to output high-powered content and content formats? After competing with algorithms, it is difficult to be continuously seen and liked by netizens.

“有趣的内容在平台上仍然很受欢迎。这是使人们开心的强大能力。即使已经有很多顶尖的创作者,新人仍然有空间。”古谷说,对于那些已经成为顶级创作者的短视频博客来说,竞争是激烈的。网民容易忘记,喜欢新事物。他们如何继续输出高性能的内容和内容格式?在与算法竞争之后,很难被网民持续看到和喜欢。

The emergence of every new media form will reshape an entertainment content industry and make many "leaders" in the entertainment industry famous.

每一种新媒体形式的出现都将重塑娱乐内容行业,并使娱乐行业的许多“领导者”闻名。

After the cross talk in the television era faded, Guo Degang led Deyun Club to revitalize the cross talk theater. But they still attach importance to the propaganda power of TV and online platforms. In 2013, Guo Degang and his partner Yu Qian made their debut on the Spring Festival Gala. Guo Degang, who has always insisted on returning the cross talk performance to the theater, also expressed his affirmation of the new media's propaganda ability in the interview.

电视时代的相声淡出之后,郭德纲带领德运俱乐部振兴了相声剧院。但是他们仍然重视电视和在线平台的宣传能力。 2013年,郭德刚和他的搭档于谦参加了春节联欢晚会。一直坚持将相声表演返回剧院的郭德纲在采访中也表达了对新媒体宣传能力的肯定。

"For example, if this person lives in the mountains of Guizhou, how could he know that there is a man named Guo Degang? This is in a mountain gully in Yunnan, how could he know that cross talk is still in this state? We can let more people know about it through this platform ."

“例如,如果这个人住在贵州山区,他怎么会知道有一个叫郭德纲的人?这是在云南的一个山沟里,他怎么知道相声仍然处于这种状态?我们可以通过这个平台让更多的人知道它。”

In the long video era, after planning the "Tucao Conference" and "Talk Show Conference", Li Dan, after planning the top ten broadcasts in 2017, he embarked on the road of big stars with billions of views. Prior to this, Li Dan had written four years of jokes and was also a guest performer on the show "Post-80s Talk Show Tonight", but he did not splash a lot of water.

在漫长的视频时代,李丹在策划了“吐槽会议”和“脱口秀会议”之后,计划了2017年的十大广播节目,走上了拥有数十亿观众的大明星之路。在此之前,李丹写了四年笑话,还是“ 80年代后脱口秀今晚”节目的嘉宾表演,但他并没有花很多钱。

Guo Degang and Li Dan, these two comedy superstars in the era of radio and television and the era of Internet long video, after using the media to increase fans and attract traffic, they also benefit the entire industry, allowing the offline and online performance market of cross talk and talk show They are all hot.

郭德纲和李丹,这两位在广播电视时代和互联网长视频时代的喜剧巨星,在利用媒体增加粉丝和吸引流量之后,也使整个行业受益,从而允许线下和在线表演市场相声和脱口秀节目都很热。

Now, when many celebrities move to Douyin and Kuaishou, the short video platform has also reached such a point: it needs a representative art form and a character who can push it to the top.

现在,当许多名人搬到都印和快手时,这个短视频平台也达到了这样的地步:它需要一种代表性的艺术形式和一个能够将其推向顶峰的角色。

So, can the short video industry give birth to such a person with industry-leading capabilities? Does Li Xueqin have a chance now?

那么,短视频行业能否诞生出具有行业领先能力的人呢?李学勤现在有机会吗?

There are still divergent opinions on this issue.

在这个问题上仍然存在分歧。

"Now all the people who shoot videos are attached to major short video platforms. And many bloggers with more than one million fans have their own fan groups, which is no different from the relationship between celebrities and fans." In Jia's view, short video bloggers are likely to become stars. "There are a bunch of people who like it, can attract people, and have a certain influence. They are not stars."

“现在,所有拍摄视频的人都隶属于主要的短视频平台。许多拥有超过一百万粉丝的博客作者拥有自己的粉丝群,这与名人和粉丝之间的关系没有什么不同。”贾的观点是,短视频博主可能会成为明星。 “有一堆喜欢它的人,可以吸引人并具有一定的影响力。他们不是明星。”

Some users also said that the styles of Douyin and Kuaishou are still "grassroots". Many bloggers can become popular in a short time, but it is difficult to maintain for a long time. "True entertainment stars will not be born from Douyin because they lack a sense of distance from the public."

一些用户还说,斗隐和快手的风格仍然是“草根”。许多博客作者可以在短时间内变得流行,但是要长期保持很难。 “真正的娱乐明星不会从都印出生,因为他们缺乏与公众的距离感。”

At the same time, short video celebrities want to achieve cross-border "out of the circle", but also need the blessing of traditional media. Gu Gu said that if bloggers like Li Xueqin and the fourth child can cross the border to the Internet, they still have certain media potential. Li Xueqin was responding to "break the circle" for shouting Wu Yifan, and was followed by mainstream media. The interview with GQ report was reposted on the screen. Only if he had enough fame, he would be invited by Netcom. The same is true for the fourth child, who was first noticed by the mainstream media and then gradually understood by more people.

同时,短视频名人希望实现跨界“出圈”,但也需要传统媒体的加持。顾古说,如果像李雪芹和第四个孩子这样的博主能够跨界进入互联网,他们仍然具有一定的媒体潜力。李学勤因大喊吴亦凡而对“打破圈子”做出回应,其后是主流媒体。屏幕上重新发布了带有GQ报告的采访。只有他有足够的名声,他才会被网通邀请。第四个孩子也是如此,他首先被主流媒体所注意到,然后逐渐被更多的人所理解。

Gu Gu believes that the short video industry platform traffic is very concentrated, but the content is fragmented, so it is difficult to say whether an entertainment superstar with great industry influence can be born. Under the platform operation mechanism and algorithm, short video creators will only continue to introduce new ones. "The platform hopes that a hundred schools of thought will contend."

顾顾认为,短视频产业平台的流量非常集中,但内容是零散的,因此很难说是否会诞生具有行业影响力的娱乐巨星。在平台运作机制和算法下,短视频创作者将仅继续引进新的。 “该平台希望有一百个思想流派能够相互竞争。”

The person in charge of an MCN agency said that the current short-term entertainment content operation of short videos is still for profit in the short term, hoping to realize commercial realization, and has not made too long-term plans.

MCN机构的负责人表示,目前短视频的短期娱乐内容运营在短期内仍是盈利的,希望实现商业实现,并没有制定太长期的亚愽足球直播计划。

Ma Rui pointed out that now on platforms such as Douyin and Kuaishou, it is difficult to say which topics are more popular with users. "Take Douyin as an example. Now the content category and track in Douyin are very detailed. Beauty is beauty, and the plot is the plot. The user’s decision-making time is very short. Will slide over immediately. And when the machine or algorithm determines most of the traffic direction or content recommendation, the user will get the content that he pays attention to, and the content that does not pay attention or pays little attention to the theme will be rarely recommended. Here. So now for the content of a theme, you are racing on your own theme track, not racing against other themes."

马睿指出,现在在豆印和快手等平台上,很难说出哪些话题更受用户欢迎。 “以斗隐为例。现在斗隐中的内容类别和轨迹非常详细。美丽就是美丽,情节就是情节。用户的决策时间很短。将立即滑过。当机器或算法确定大部分流量方向或内容推荐,用户将获得他关注的内容,很少推荐不关注主题或不关注主题的内容。一个主题,您是在自己的主题轨道上竞赛,而不是与其他主题竞赛。”

The track that is too subdivided also limits the boundaries of content creation. And an entertainment superstar obviously needs a broader creative stage. The algorithm recommendation mechanism of the short video platform gives creators a high degree of user stickiness and a loyal fan base, but it also delimits the scope. Whether it can break through boundaries and overcome algorithms will be a higher challenge for short video creators.

过于细分的轨道也限制了内容创建的边界。娱乐巨星显然需要更广阔的创作舞台。短视频平台的算法推荐机制为创作者提供了高度的用户粘性和忠实的支持者,但同时也限制了范围。对于短视频创作者来说,能否突破界限和克服算法将是一个更高的挑战。

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